In the dog eat dog world of fashion, Is Canada really a factor??? Is Canada being left behind? You decide.
For the first time, Canadian apparel suppliers and retailers will have access to a cost efficient means to secure information/feedback directly from consumers. The information is a result of a new interviewing service to be launched by the Apparel Development Centre and Trendex North America on January 3, 2008.
The service, to be called Canadian Consumer Apparel Insights will be based on online interviews conducted twice a year by Trendex North America with a nationally representative sample of 2,000 Canadian adults.
Randy Harris, President of Trendex North America noted, “just looking at the last few months, with the increase in cross-border shopping, it is essential that both retailers and suppliers understand Canadian consumer shopping patterns.”
“For too long, Canadian apparel suppliers and retailers have wanted to talk with consumers about their brand perceptions and shopping patters for their products, but were unable to do so for cost reasons,” said Elliot Lifson, President of Canadian Apparel Federation. “This new service couldn’t have come along at a better time. It offers companies a highly affordable, effective and timely mechanism for obtaining this valuable information.”
For the first time, Canadian apparel suppliers and retailers will have access to a cost efficient means to secure information/feedback directly from consumers. The information is a result of a new interviewing service to be launched by the Apparel Development Centre and Trendex North America on January 3, 2008.
The service, to be called Canadian Consumer Apparel Insights will be based on online interviews conducted twice a year by Trendex North America with a nationally representative sample of 2,000 Canadian adults.
Randy Harris, President of Trendex North America noted, “just looking at the last few months, with the increase in cross-border shopping, it is essential that both retailers and suppliers understand Canadian consumer shopping patterns.”
“For too long, Canadian apparel suppliers and retailers have wanted to talk with consumers about their brand perceptions and shopping patters for their products, but were unable to do so for cost reasons,” said Elliot Lifson, President of Canadian Apparel Federation. “This new service couldn’t have come along at a better time. It offers companies a highly affordable, effective and timely mechanism for obtaining this valuable information.”
About Trendex North AmericaTrendex is the largest supplier of marketing information to the Canadian apparel industry. Its Canadian Soft Goods Index consumer apparel purchase tracking study provides ongoing information to in excess of fifty of Canada’s major apparel retailers and suppliers. For more information on Trendex, please visit www.trendexna.com or www.trendexmexico.com
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